Create Local Explosion from Your Business Marketing

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Local Online Marketing in Central Florida should be taken very seriously by every business owner today. Let us not forget the first page of Google search results currently accommodates only seven local listings no matter how big or small the residential area is. This ultimately means your local listing will either appear or not appear on the first page of search results.

Google has recently created Google Place Pages specifically to help businesses make their mark in their local area. Google has established the framework for more than 44,000,000 pages ready for businesses to present their information to their local customers.

Let us look at the factors for any given listing. And, let us look at what can be done to enhance your page to influence the order of your listing when someone is searching for a keyword important in your business.

Exact Google’s algorithms both for general search and for local search are not known to even any single employee of Google, so if anybody tells you he or she knows exactly how Google ranks websites or listings, run away from that person without looking back

Yet, most important ranking factors are known and are proven to be real by practice. Listing your physical address and your phone number begins the process. Added ranking factors that are weighted to put you higher on the list are the following:

-          Citations

-          Reviews

-          Photos

-          Videos

-          Website

Let us look at these components and see what can be done to make your local online marketing in Central Florida more successful.

Citations are mentions of your business in other directories. There are many many directories where your information should be listed. Yes, it is tedious and time consuming to do, but your importance to Google placement hinges on it.  You need to make sure that all the directories contain the same and correct information about your company. Citations are an ongoing process.

Reviews are next and they play an important role not only by influencing your listing rank, but they also create your online image.  If you have many good reviews naturally because your customers enjoyed your service that is excellent, but even in this case you should think of introducing a special review collection procedure so that you are always ahead of your completion.

It is not easy for your customer to leave their review at Google. Even if they liked your service they would have to have a Google account and remember their login details the moment they want to leave the review.  And human nature is that when we are happy we are less inclined to express it than when we are unhappy. So, if we take our business seriously we should make sure we have a review system in place.

Now, what if your business has negative reviews? This is critical. I am not talking here about bad or poor quality of the service, I believe every business strives to do best for its clients, but people are people. You may have had a  rude or inattentive employee one day, or someone was laid off and felt offended and here we go, everybody now sees the negative review or reviews.

This can hurt you business very strongly and the remedy should be applied as soon as possible. Professional reputation management service can certainly be helpful in such cases.

Photos will enhance your Places Page and your business story. Take many quality pictures to represent your business and services.

Video is great, too. Interestingly enough very few businesses have uploaded any videos for their listings yet. This means you could easily stand out today with a couple of clips about your business or recording a welcome message from the business owner.

Creating a mobile version of your site will help your business be found by people in your proximity. Information on your mobile device is proximity driven. As an example, when you are 20 miles from home or in another city, your smart phone will find you restaurants, doctors, movies, and services for that specific area not what is back home. The location of your hand held device is determined precisely from your physical location with that device. The information you obtain by googling a certain request is for your current location. Thus, it is of dire importance your mobile site opens with clarity as to what your business is, where you are, directions to your location and the phone number to reach you.

A Facebook Fan Page can also be a valuable piece of marketing.

And finally, let’s speak of your website as a ranking factor. Yes, thanks to Google Places and Google Maps, your business can be listed and found locally on the first page of Google even if you do not have a website. However, if you want a global presence, you need a website and you need an updated one that will allow you to link to all social media, your blog and click to call.

If you really see the trend and understand what the future brings you need to make sure your website is modern, has interactive possibilities, brings value to your customers, has social media integrated and well ranked on first page of Google for your relevant key words. It is also very important to have a mobile version of your website.

You need professional individual online marketing services no matter how big or small your business is.

However, you are very busy running your business and probably do not have time to learn everything about technology and modern marketing, so let us help you, call us today and get a free consultation regarding your local online marketing in Central Florida.

352 245-9350 • Cell: 954 234-7766    Clare

702 347-1008 • Cell: 360 227- 6161   Val