While every online marketer is very well aware of what Google AdWords and generally PPC (pay per click) advertisement is, the general “Internet public” might still needs little of explanation. In fact I recently learned that even some business owners with a lot of business experience do not know of what AdWords of Google is. [...]
Is Facebook is going out of business next March? Do not be fooled!
I was really shocked this morning when one of my US business partners said she had stopped her advertisement campaign in Facebook because Facebook was going to be shut down on March 15th. The “news” was spread by “Weekly World News,” a website which also includes a story insisting “Alien spaceships to attack Earth in [...]
Will Groupon Grow or Kill Your Business
The title could be bold, but according to statistics many business seriously suffer with their profit results after participating in promotional actions organized in cooperation with Groupon. It is important to understand that is not Groupon to be blamed for the poor financial results of those businesses. What Groupon and other promotional coupon based companies [...]
How To Get Most Out of Facebook Marketing?
Your business needs to be on Facebook because there are 700 millions of registered users and the average user spends over 30 minutes on Facebook dayly. More then 200 000 Facebook users are active on this site dayly. I recently did small research regarding percentage of Facebook users in US by states. In most states [...]
Are You Using QR Codes In Your Marketing?
You have probably seen those bar codes many times recently. They are used to tell mobile devices all sorts of information. QR codes are extensively used in Japan, but also start to gain popularity in states. Here are some ideas on how you can use those codes. Rich Brooks of http://fastcompany.com shares the following ideas [...]
Have You Claimed Your Local Search Listing?
Do you know that Google have created almost 50 millions of free websites for local businesses? They took the effort to collect the information and prepare it for local businesses to use. But only about 7% of local businesses have actually “claimed” their listings. And this means that only 7% of local businesses will appear [...]
Internet Marketing Expertise for Small Local Businesses
If your business is about providing services to your local customers you can still benefit from being present online with your website and also by integrating your website with social media. Why do you need website even if you know every customer in your area by name and address? Well, even if you are local [...]
